Knowledge makers
Coyote Brings the Food
Healing the Land, While Healing From the Land
From March 11 to 12 Knowledge Makers Journal program hosted a conference centered around the 16 Indigenous women authors of the eighth publication volume.
For this conference, I was the lead communications officer representing the Knowledge Makers program while collaborating with the UNFAO, TRU World, and TRU Marcom. This included the development of the conference brand, digital media, and print media for the conference.
I developed a content calendar to ensure effective communication during the month leading up to the conference. Through this we were able to leverage our account interactions, doubling our following and providing valuable information for conference attendees.
TV Images and
Stage Backgrounds
TV images were used on conference center and TRU campus screens, including a the image titled “Main Coyote Brings the Food” on CFJC Midday, after approvals from the Food and Agriculture Organization of the United Nations, TRU MARCOM, TRU World, and the All My Relations Indigenous Research Center.
Stage backgrounds were changed during Idays/the conference opening and speeches, with the conference logo background used for subsequent events, maintaining a consistent and professional visual theme.
Day of Media Contact
As the day-of media contact for the “Coyote Brings the Food” conference, I managed press inquiries, and scheduled interviews, ensuring smooth communication between organizers and media, enhancing coverage and journalist experience.
Conference
Web Page
Our webpage mirrored the conference’s branding and messaging, acting as a centralized hub for event details. It was crafted with a “mobile-first” approach, prioritizing search engine optimization and ease of access via QR codes for conference information.
Author Bio’s Booklet
Due to publication constraints and lengthy print binding processes, the final journal was not ready for the conference. To ensure attendees could view the papers I took the initiative to pitch, design, and produce a booklet.
This booklet includes bios of each woman and a QR code linking to a PDF download of their paper, offering a convenient and accessible solution for conference participants.
Print File
Final Booklet
Poster
The poster was created to align with conference branding, effectively convey essential information, and attract attention. Using design best practices and relevant visuals, it was a strong promotional tool, generating interest and excitement among potential attendees.
The Food and Agriculture Organization of the United Nations, TRU MARCOM, TRU World, and the All My Relations Indigenous Research Center approved this poster with minimal revisions.
Conference Schedule
and Signs
A concise one-page schedule providing time, location, and event name information. To ensure full schedule information is accessible a QR code to our webpage, and information about our social media accounts were added.
Tabletop sign designs were simple, featuring limited information while utilizing brand fonts and colours. The remaining signs are prompts designed to encourage attendees to partake in creating a collaborative poster.
Conference Name Tags
Three conference name tags were designed, with the staff and volunteer name tags featuring emergency information on the back. These tags were crafted to be both practical and visually appealing
General Attendee 
TRU World Volunteer 
Staff 
Back of Staff/Volunteer